Customer loyalty undoubtedly drives business growth, so understanding how your customers feel about your brand has never been more critical. That’s where net promoter score, or NPS, comes in. NPS is a simple yet powerful metric that measures customer satisfaction and loyalty by asking one key question: How likely are you to recommend our business to a friend or colleague? Companies that use NPS effectively don’t just track feedback — they use it to build stronger relationships, improve retention rates, and unlock growth opportunities.Â
However, collecting, and more importantly, analyzing, NPS feedback isn’t always straightforward. From response biases to managing and interpreting data, teams often struggle to turn raw feedback into actionable insights. That’s where NPS software comes in, offering tools designed to automate beyond feedback collection, to analyzing trends, and deliver results that drive meaningful change too.
With so many customer feedback tools on the market choosing a net promoter score software requires careful consideration. So, let’s dive into the world of NPS software, explore its benefits, must-have features, and the key criteria to consider when choosing the right tool. Plus, we’ll share our top picks for the best NPS software solutions for 2025 to help your business enhance its customer experience strategy.
Net promoter score software is a tool designed to simplify and automate the process of collecting NPS customer feedback.Â
At its core, NPS software enables business leaders to measure customer loyalty by identifying their promoters, passives, and detractors. This segmentation provides a clear view of how customers perceive your brand and uncovers opportunities to enhance their experience.
The primary goal of NPS software is to provide actionable insights that help businesses improve customer satisfaction and loyalty. It can assist with identifying trends, spotting at-risk customers, and leveraging feedback for targeted improvements, to help leaders take action to build stronger relationships and ultimately foster sustainable growth.
NPS software offers a modern, efficient way to collect and analyze customer feedback. The best options on the market also offer tools that help your teams take action. Unlike manual processes, which are antiquated, time-consuming, and prone to errors, NPS software streamlines the feedback loop, helping turn raw data into actionable insights faster and with greater accuracy.
Here are some key benefits of using NPS software:
AskNicely is the only choice for teams looking to collect and analyze customer feedback with the explicit goal of acting on it to improve their net promoter score and promote growth. Designed with simplicity and impact in mind, AskNicely equips service brands to deliver exceptional customer experiences through frontline-driven, real-time feedback and actionable insights.
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AskNicely is used by companies across various industries, from service businesses to medical practices, looking to elevate their customer experience. It’s especially effective for industries like home services, healthcare, and finance, where real-time feedback can significantly impact customer loyalty.
AskNicely has earned stellar ratings on G2 for its ease of use and impact on customer retention. Don’t just take our word for it — check out real-world case studies showcasing how businesses have achieved remarkable results with AskNicely.
Curious? Book a demo today.Â
Qualtrics is well-known in customer feedback and experience management, offering a robust platform that supports net promoter score surveys alongside other customer experience tools. While it’s a feature-rich option, its complexity and price point often make it more suitable for larger enterprises with dedicated teams to manage its capabilities.
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Qualtrics is typically used by large organizations and enterprises with significant budgets and resources. Its complexity and feature set are well-suited for businesses that require detailed analytics and have the personnel to manage a sophisticated system.
Qualtrics is well-rated on G2 for its capabilities in delivering comprehensive feedback solutions. However, user reviews often highlight its complexity as a barrier for smaller teams.
While Qualtrics offers powerful tools for businesses with advanced needs, it may be overkill for those seeking a simple, impactful solution. For a more accessible, action-oriented approach to NPS, book a demo with AskNicely.Â
SurveyMonkey is a popular survey tool known for its simplicity and ease of use. It offers a range of survey types, including NPS, and caters to businesses of all sizes. While it provides basic NPS functionality, it lacks some of the advanced features that can truly drive customer experience improvements, making it a good entry-level option for those just getting started with customer feedback.
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SurveyMonkey is best suited for small to mid-sized businesses that need a straightforward survey tool without the complexity or cost of more advanced platforms. It’s ideal for companies just starting to collect NPS or customer feedback.
SurveyMonkey receives positive reviews on G2 for its ease of use and affordability. Users highlight its effectiveness for basic surveys but note that it’s limited when it comes to detailed analysis and driving customer experience improvements.
SurveySparrow offers a survey platform that includes NPS surveys along with other feedback solutions. Known for its attractive, user-friendly interface, SurveySparrow provides businesses with an easy way to gather customer insights. However, while it covers the basics, it falls short in providing the depth and actionable insights needed to truly drive customer experience improvements, making it less effective for businesses looking for more than just data collection.
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SurveySparrow is best suited for businesses that need a simple, easy-to-use survey tool with a focus on user engagement. It’s ideal for smaller teams or companies that are just beginning to explore NPS and customer feedback but may struggle to meet the demands of businesses aiming to drive significant customer experience improvements.
SurveySparrow has received positive reviews on G2 for its user interface and mobile-first design, but reviews often point out the limitations of its analytics capabilities, especially for businesses looking to derive actionable insights from feedback.
Jotform is a versatile form-building tool that offers survey options, including NPS surveys. It is designed for users who need to create custom forms and surveys quickly without requiring advanced features. While Jotform is an easy-to-use platform with great customization options, its ability to provide actionable insights and advanced analytics is limited, making it a more basic choice for businesses looking to go beyond simple feedback collection.
Jotform is favored for its flexibility and ease of use, particularly among small to medium-sized businesses that need quick, customizable surveys. However, users often report that while Jotform is great for building forms, its analytics capabilities fall short when compared to more advanced NPS solutions like AskNicely.
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Jotform is ideal for businesses or individuals who need a simple, low-cost solution for collecting NPS or other feedback. It’s great for teams that want a quick, customizable survey tool but may not have the resources to dive deeply into customer experience analysis.
Jotform receives praise on G2 for its ease of use and flexibility in creating forms. However, users often mention that while it excels in form-building, its survey reporting and analysis features are more basic and may not provide the depth of insights necessary for driving customer experience improvements.
HubSpot is a leading CRM platform that offers a wide range of marketing, sales, and service tools, including the ability to run NPS surveys. Known for its comprehensive suite of tools, HubSpot is a strong choice for businesses that already use its CRM for sales and marketing activities. However, while HubSpot provides basic NPS functionality, its survey capabilities and feedback analysis features are not as robust as those offered by dedicated NPS platforms.Â
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HubSpot is ideal for businesses already using its CRM and marketing tools who want to collect NPS feedback within that ecosystem. It’s best for companies that need a basic NPS tool integrated with their existing workflows, but may not be sufficient for businesses that want to dive deep into customer sentiment and insights.
HubSpot receives positive reviews on G2 for its all-in-one CRM platform, but many users mention that while the NPS feature is useful, it lacks the sophistication and deep, action-oriented insights offered by other specialized NPS solutions.
Delighted is a customer feedback platform that specializes in NPS, CSAT, CES, and other customer experience surveys. Known for its simplicity and ease of use, Delighted makes it easy for businesses to collect customer feedback via various channels. While Delighted excels in gathering basic feedback, it lacks the depth of analysis and advanced features needed to transform that feedback into actionable insights that truly improve customer experience, positioning it as a more basic tool compared to a comprehensive solution like AskNicely.
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Delighted is best suited for businesses looking for a simple, easy-to-use platform to collect NPS and other feedback.Â
Delighted receives positive reviews on G2 for its user-friendly interface and ability to quickly gather feedback. However, many users note that while it’s effective for basic feedback collection, the lack of advanced analytics and actionable insights limits its ability to drive meaningful customer experience improvements.
Canny is a customer feedback and product management tool designed to help businesses collect, manage, and prioritize customer feedback. While its focus is primarily on managing feature requests and tracking customer suggestions for product development, Canny also offers NPS survey capabilities.Â
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Canny is ideal for product teams and businesses that need to manage customer feedback related to product features and improvements. It’s particularly useful for companies that want to track and prioritize feature requests, but it may not be sufficient for businesses looking for a broader, more actionable view of customer experience and satisfaction.
Canny receives positive reviews on G2 for its ability to streamline feedback management and help teams prioritize product improvements. However, users often mention that while it’s great for managing feature requests, its NPS functionality lacks the depth of analysis needed to truly drive customer experience improvements.
ZonkaFeedback is a customer feedback and survey platform that helps businesses collect and analyze feedback from customers using NPS, CSAT, CES, and other survey types. Â
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ZonkaFeedback is best suited for businesses that need a straightforward and cost-effective solution for collecting customer feedback across multiple channels. It’s ideal for companies looking for a simple way to track NPS and other metrics but may not be enough for those needing advanced analytics or a more comprehensive customer experience strategy.
ZonkaFeedback is generally well-reviewed on G2 for its user-friendly interface and ease of use in collecting feedback. However, the platform only has a total of 73 reviews. Â
Qualaroo is a customer feedback and survey platform that focuses on capturing in-the-moment insights from website visitors. It specializes in delivering highly targeted and contextual feedback through surveys, pop-ups, and widgets. While Qualaroo is effective for gathering customer opinions at key moments during their online journey, it lacks the comprehensive reporting and customer experience insights offered by specialized NPS tools.Â
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Qualaroo is well-suited for businesses that need to collect feedback from website visitors, particularly those looking for contextual and targeted surveys. It’s ideal for e-commerce sites and digital product teams but may not offer the full breadth of features needed by companies aiming to analyze and improve their entire customer experience.
Qualaroo receives favorable reviews on G2 for its ability to collect feedback in real time and target specific customer segments. However, users mention that its analytics features are not as comprehensive as those found in more specialized NPS and customer experience platforms.
Refiner is a customer feedback and survey platform designed to help SaaS businesses collect data with a focus on user experience. It allows digital product companies to create targeted, conversational surveys that are designed to capture high-quality feedback.Â
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Refiner is best suited for businesses that want to collect high-quality, conversational feedback, particularly in SaaS, e-commerce, and digital product spaces. It’s ideal for companies focusing on gathering qualitative insights from their users but may not be enough for those seeking to manage a comprehensive customer experience strategy or analyze customer loyalty at scale.
Refiner only has eight reviews on G2 at this stage. Â
YesInsights is a simple, user-friendly feedback collection platform that specializes in delivering quick, one-question surveys, including NPS and CSAT. It focuses on streamlining the process of gathering feedback with minimal setup, which makes it a go-to tool for businesses that need to quickly gauge customer sentiment.Â
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YesInsights is ideal for small businesses or startups looking for a straightforward tool to collect basic feedback. It works well for teams that need fast insights without the complexity of more sophisticated survey tools. However, companies seeking advanced analytics or a more comprehensive customer experience solution may find YesInsights lacking in features.
CustomerGauge is a customer feedback platform that specializes in providing NPS, customer satisfaction, and other customer experience metrics for businesses. It focuses on helping B2B companies gain actionable insights from their feedback data. With its robust features and integration capabilities, CustomerGauge is well-suited for organizations looking to improve customer loyalty, retention, and overall experience.
CustomerGauge is highly rated for its ability to track NPS and CX metrics with advanced reporting and analytics capabilities. However, some users mention that it can be complex to implement, particularly for smaller teams or businesses that need a more user-friendly tool. The platform is designed for larger organizations and enterprises, making it more suited for B2B companies with dedicated CX teams.
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CustomerGauge is best suited for mid-sized to large B2B companies, especially those with a dedicated customer experience or customer success team. It provides a more complex and detailed customer feedback solution, making it a good fit for organizations that need advanced features and deep insights into customer satisfaction and loyalty.
CustomerGauge receives positive reviews on G2, with users appreciating its powerful reporting capabilities and integrations. However, some customers have noted the platform’s complexity and steep learning curve, especially for teams without dedicated CX resources.
SightMill is a customer feedback platform that focuses on NPS surveys, helping businesses collect and analyze customer feedback to improve customer satisfaction and loyalty. It offers an easy-to-use interface for creating and managing surveys, but may fall short for companies looking for more comprehensive customer experience solutions with advanced analytics and deeper insights.Â
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SightMill is well-suited for small to mid-sized businesses that primarily focus on measuring NPS and gathering basic customer feedback. It’s ideal for companies that don’t need advanced analytics or a broad customer experience management tool but want a straightforward way to track customer loyalty and satisfaction.
When selecting an NPS software, it’s essential to choose a platform that meets the evolving needs of your business. Modern NPS software should go beyond just gathering scores — it should offer a range of features to ensure that you can collect valuable, actionable feedback and seamlessly integrate it into your customer experience strategy.Â
Here are some of the key features to look for:
A modern NPS software should offer customizable survey templates and a variety of question types, allowing you to design surveys that reflect your brand's voice and meet specific customer needs. This flexibility ensures that surveys feel personalized and relevant, making it easier to engage your audience and collect accurate responses.
Seamless integration with your existing business tools is crucial because integrating your NPS data with these tools makes it easier for your teams to take immediate action based on customer insights.
The ability to unify customer data across multiple platforms is a major benefit of integration. It provides a holistic view of the customer journey, which empowers teams to better understand customer behavior and make more informed decisions.Â
Advanced analytics features are essential for turning raw feedback data into actionable insights. A robust NPS software should include real-time dashboards, AI driven trend analysis, and segmentation capabilities to help you track and measure customer sentiment over time. Real-time dashboards allow teams to quickly monitor performance and identify emerging issues, while trend analysis helps you spot patterns and evaluate long-term changes in customer satisfaction.
Choosing the right NPS software can be a daunting task, especially with so many options available. It’s essential to find a solution that meets your business needs and supports your customer experience goals.Â
Here are some tips to help you make an informed decision:
Start by considering the specific challenges you want to solve with NPS software. Whether you're focused on improving customer loyalty, collecting feedback at scale, or analyzing sentiment, understanding your goals will help you choose a platform that addresses your unique needs and provides the most value.
Your NPS software should seamlessly integrate with your existing business tools, such as CRM systems and marketing automation platforms. This integration ensures you can centralize customer data and take quick action on insights, enhancing efficiency across your business.
The usability of the platform is crucial for ensuring your team can quickly adopt and effectively use the software. Look for an intuitive interface that makes creating, sending, and analyzing surveys as simple as possible. A user-friendly experience will ensure smooth implementation and ongoing success.
Advanced analytics are vital for transforming customer feedback into actionable insights. Look for software with robust analytics capabilities, including trend analysis, real-time dashboards, and predictive features.Â
Strong customer support and training resources are essential to ensuring your team can fully leverage your NPS software. Look for platforms that offer reliable support, onboarding resources, and educational materials to help you make the most of the tool.
Vendors should be able to demonstrate how their software has helped other businesses improve their NPS scores and customer satisfaction. Ask for case studies or testimonials to validate their claims.Â
You can see how AskNicely has helped other businesses on our customer page.
AskNicely is an easy-to-use customer experience platform that seamlessly integrates with all the tools your team already loves to use.
What sets AskNicely apart is its all-in-one solution that enables you to collect, analyze, respond to, and act on customer feedback — all from one platform. Unlike point solutions that only address one aspect of the customer experience, AskNicely offers a comprehensive solution that empowers your team to take action across the entire feedback lifecycle.
Book a demo to see our platform in action!
