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8 min read

Introducing Review Request – Your new ally in building a stellar online reputation

AskNicely Team
December 16, 2024
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At AskNicely, we understand the power of a single online customer review and its ripple effect on your brand's reputation. That's why we're thrilled to announce the launch of our latest feature, Review Request, as part of our Reputation Management toolkit. With this feature, you can generate more positive online reviews across every review site, put current customers in the spotlight to acquire new customers efficiently and build a feedback loop that truly comes full circle. 

The power of positive online reviews for service brands

In the digital age, online reviews are akin to personal recommendations. Specifically, 91% of 18 to 34-year-olds view online reviews with the same level of trust as personal recommendations from friends and family​. For service brands, where experience and trust are paramount, positive reviews can have transformative effects on how your business is perceived and therefore performs. 

Some of the benefits of increasing your positive online reviews include: 

Building trust and credibility: Positive reviews act as social proof, assuring potential customers of the reliability and quality of your service. They often serve as the first point of contact for people researching a new service, and first impressions count. 

Influencing customer decisions: Most consumers read reviews as part of their pre-purchase research, and positive feedback can be the deciding factor between choosing your service over a competitor’s.

Enhancing online visibility and SEO: Search engines favor websites that are frequently updated with fresh content like reviews. Plus, positive reviews contain keywords relevant to your industry, which can improve your SEO ranking and increase your visibility in search results.

How the Review Request feature works

With the Review Request feature, you can leverage positive customer feedback in real time, ensuring your happy customers share their positive experiences with the world. 

Here’s how it works: 

  1. Integrated survey feature: At the end of each AskNicely customer survey, we've added the option to include a Review Request question. Here, you can link to any review platform — be it Google, Facebook, Yelp, or others—we support them all.

  2. Simplified review process: After a customer responds to your survey, we prompt them to share their experience as a review. With just one click, their feedback is pre-filled into the review form on the platform of your choice. This makes it incredibly easy for them to spread the word and for you to gain more positive reviews

Learn more about how to add a direct Review Request to your survey template here. 

Why you should start using Review Request today

Review Request is an invaluable tool that enables businesses to harness the power of customer reviews effortlessly. In just a few clicks you can: 

  • Boost positive reviews: Increase the volume of positive reviews your business receives, enhancing your online visibility and drawing in new customers.

  • Climb search rankings: The more reviews you have, the better your visibility in search results, which leads to increased web traffic and conversions.

  • Continuous learning: Gain deeper insights into your customers’ thoughts and feelings, empowering you to make informed decisions that drive business growth.

Beyond reputation management

Unlike other platforms, AskNicely isn’t just about managing your reputation; we’re about improving customer experiences from the frontline up.

Before customer feedback makes it to an online review platform, it’s connected in real-time to the very people who delivered the experience—your frontline employees. Not only does this boost your online reputation, but it also helps frontline employees learn what matters most to your customers, fostering a culture of continuous improvement. 

Proven results

If you aren’t convinced already, maybe the fact that the Review Request feature is already providing awesome results for AskNicely customers will change your mind. Since implementing the feature, Simon Eden, Customer Service Manager, reports a substantial improvement in their Trustpilot score, jumping from 3.9 to 4.4 in just a few weeks. 

"It's been a great success, and our score is rising daily," he notes.

If you’re ready to harness the power of satisfied customers and transform their positive experiences into your strategic advantage try Review Request. Start today and watch as your online reputation reaches new heights powered by genuine customer feedback.

Available now to all AskNicely customers. 

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AskNicely Team
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AskNicely Team

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