Customer experience resources and guides

We’ve got everything you’ll need to improve the customer experience - whether you’re a pro or just getting started.

Customer service vs. customer experience: A complete guide

Discover the differences between customer service and customer experience, and learn actionable tips to enhance both for customer loyalty and satisfaction

Elevate the telecom customer experience: Tips & strategies

Master telecom customer experience with this in-depth guide. Learn best practices, overcome challenges, and boost customer satisfaction.

The link between customer experience & employee engagement

Learn strategies to enhance customer experience and employee engagement. Discover best practices, measurement techniques, and integration tips for success.

Customer experience insights: Definition & best practices

Learn how to collect and analyze CX insights to enhance customer satisfaction, improve loyalty, and drive business growth. Expert advice from industry leaders

Customer experience program: Definition & how to design

Learn how to build successful CX programs to boost satisfaction, loyalty, and retention. Tips, frameworks, and more.

How GenAI will shape the future of customer experiences

We’re proud to be at the forefront of thoughtfully leveraging AI to create world-class people-powered businesses.

Turning customer feedback into action: 5 strategies for success

You can gather all the customer feedback in the world, but if you don’t have clear strategies to actually act on that feedback, you may as well not be collecting it at all.

8 Savvy Strategies to Skyrocket Your Survey Response Rates

The most successful service brands are fuelled with real-time customer insights that are used to create experiences that hit the mark, every time. However, these brands don’t just have customer insights knocking at their doors by coincidence.

How to ask for customer feedback: Best practices & tips

Learn effective strategies to gather customer feedback, including top channels, question types, and tips to boost response rates.

The Dos and Don'ts of Responding to Customer Feedback

So you’re collecting customer feedback? Nice work! Now that you have this treasure trove of insights, it's time to put it to good use. But before you jump to anything, it's essential to understand that how you respond to feedback is just as important as the feedback itself.

How Often Should I Be Surveying Customers?

Most of us know that collecting customer feedback is an absolute must for businesses looking to improve their products, services, and overall customer experience (every business). But one common question that often arises is, "How often should I be collecting customer feedback?"

10 Common Mistakes To Avoid When Seeking Customer Feedback

Many service brands fall into the trap of thinking that because they’re collecting customer feedback, they are doing something to improve their customer experience. But merely collecting feedback doesn’t create positive change, it’s what you do with the feedback that counts.

Coaching for Small Improvements - A Guide

The ultimate goal of customer satisfaction is large-scale: it can't be achieved in one go. To get there, your frontline teams must be coached on small, daily habits that are consistently applied.

Tech Adoption: How to Manage a Rollout with Customer Facing Teams

Introducing awesome new technology to a service brand without a successful rollout plan is like gifting a brand new Ferrari to a friend who doesn’t know how to drive. Like a flashy car and a clueless driver, technology in the workplace is only as good as the employee’s ability to understand and use it.

The Customer Experience Masterclasses are Here!

Have you heard? The Frontline Magic Customer Experience Masterclass has officially launched! This series of free (woo!) masterclasses are designed to equip service businesses with the skills, knowledge and techniques they need to build a world-class team that delivers phenomenal customer experiences, every time.

Leading with Legacy, a Presentation by Mel Tempest

While our time in this world is limited, our legacy stays forever. Ever think about what you want to be remembered for? Or how are you going to leave your mark in the world?

Connecting Culture & Strategy with Yvette Mihelic

How do you make customer experience a genuine passion for each individual employee? In the public transport sector, Yvette Mihelic, Director of Customer Experience for John Holland, has ignited a passion in every worker - from the customer service teams, to the mechanics, to the cleaners - using a harmonious balance of strategy and culture.

Opinion: I Guarantee You Don’t Listen to Your People Enough

Happy customers = happy business, right? Not quite. What’s missing in this equation are happy frontline employees.
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Resource library

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UX review presentations

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Migrating to Linear 101

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.
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Building your API Stack

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
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PM mental models

Mental models are simple expressions of complex processes or relationships.
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What is Wireframing?

Introduction to Wireframing and its Principles. Learn from the best in the industry.
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Our top 10 Javascript frameworks to use

JavaScript frameworks make development easy with extensive features and functionalities.
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We like to see results, too.

Learn how AskNicely has helped these companies transform the customer experience.
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"With AskNicely, we've transformed detractors into promoters, increased organizational visibility, and significantly boosted customer satisfaction. Our customer relationships have never been stronger."

"By and large we have seen the scores get better because we've been able to use the feedback to do focus trainings."

We like to see results, too.

Learn how AskNicely has helped these companies transform the customer experience.
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Ready for a change?

Using a customer experience management platform like AskNicely can help your business see an increase in NPS, positive reviews, and customer retention

Customer experience management is the process of collecting feedback, sharing it with your team, identifying areas for improvement, and implementing changes to create a five-star customer experience.

If you want results like this for your business, explore the resources hub more or book a demo today.

Customer experience ROI calculator

See how customer experience management could boost your ROI.

5 Ways to Scale Customer Experiences through Front-Line Collaboration

Create amazing customer experiences and maintain that magic at scale.

NPS Best Practices

You know your NPS Score. Now you want to know, how can I make that score better?

The Book of NPS

The all-new simple, straight-talking guide to evolving your business by collecting and acting on customer feedback with Net Promoter Score®

2022 State of Frontline Research Findings Webinar

Key findings from the 2022 State of Frontline research study, and real world examples. Featuring Metrigy CEO and principal analyst Robin Gareiss and AskNicely VP of Marketing Robert Galop.

5 Ways to Scale Customer Experiences through Front-Line Collaboration

Create amazing customer experiences and maintain that magic at scale.