Customer experience resources and guides

We’ve got everything you’ll need to improve the customer experience - whether you’re a pro or just getting started.

7 ways to Make Every Customer Interaction Awesome

Whatever the awesome experience, there are common strategies that can be used to make the experience so good customers keep coming back. The following list is a compilation of 7 ways (that you can start doing today) to make every customer interaction or experience one that will give your customers a new-found love for your brand.

5 Ways to Build a Customer Centric Culture

How do I get my entire team to care about the customer experience as much as I do? It’s a question most executives and managers of service businesses are grappling with. The answer? It all comes down to culture.

5 ways insurance companies are winning on customer experience

Watching Bill Murray come up with creative ways to avoid an insurance salesman in Groundhog Day, hasn’t done the industry any favors. Insurance companies have come a long way since then but customers aren’t forgiving when it comes to negative experiences.

3 Ways Service Brands Get Customer Experience Wrong

As an organization dedicated to helping service brands win on customer experience, we see the whole nine yards when it comes to CX strategies, or lack thereof. While every company is striving to provide the best experience to customers, there are times when even the most well-informed brands miss the mark.

Customer Experience Trends in Home Services to Watch for 2023 & Beyond

Whether you’re in the world of plumbing, electrical work, pest control, home renovations, cleaning or any other home services industry – you’ll know that the landscape of home services is changing.

Customer experience trends in financial services to watch for in 2025 and beyond

To compete in 2025 and beyond, financial service companies such as credit unions, banks, and lenders must focus on and invest in, the customer experience.

The Ultimate Customer Experience Glossary

In the world of customer experience, there’s a lot of terminology, lingo, and acronyms flying around. CSAT, NPS, COO, CXM, CRM…it can be hard to keep up. That’s why we’ve put together the ultimate customer experience glossary, so you can find all the terms you need to know in one place.

Our Community’s Most Important Customer Experience Goals for 2023

With a ton on your to-do-list it can be challenging to know what to focus on. After some inspiration and guidance? We asked our community what their most important customer experience goals are for 2023, and here’s what they had to say…

Are Your Policies Negatively Affecting Your Customer Experience?

Are your policies helping or hindering? Revisit them today to ensure your frontline teams are set up for success.

How Service Brands Measure Customer Experience Success

How do you know if customers walk away feeling truly satisfied, or if they’re already planning never to return? We asked our community – “When thinking about success, how do you measure it within your customer experience program?” Here’s what they had to say…

The Biggest Customer Experience Challenges (According to Our Community) and How to Tackle Them

To kick off 2023, we surveyed our customers across various service industries, as well as customer experience experts in our community to report on their biggest customer experience learnings of the previous year and their plans for the year ahead.

Top Customer Experience Tips from Our Community

To kick off 2023, we surveyed our customers across various service industries, as well as customer experience experts in our community to report on their biggest customer experience learnings of the previous year and their plans for the year ahead.

3 Ways Home Services Companies Can Improve the Client Experience

To build a loyal customer base, home services such as pest control, repair, cleaning and maintenance companies rely heavily on the client experience.

Our Top Tips for Improving Low-Performing Locations

So you’re collecting regular customer feedback and you’re measuring NPS scores across your various branches and locations (nice work), but low-performing branches are getting you down.

Wellness centers and gyms: Your guide to keeping up awesome CX during the January rush

It’s right around the corner: The mad rush of new-years-resolution-setters who sign up to fitness centers in hopes of starting 2025 on the right foot.

6 Efficiency Boosters for Operations Managers

Efficiency. It’s the golden word for all service operations managers. How can we reduce friction? How can we ensure that support teams have the tools they need to provide customers with delightful experiences?

5 Stars Only – How to Prevent Bad Online Reviews

Online reviews can make a service business boom or bust. One star or five can be the difference between turning a curious prospect into a raving advocate or losing a customer for good.

5 tips to keep up awesome CX during the busy holiday season

With the right strategies in place, you can ease the workload, create awesome experiences for both employees and customers and even have fun this busy holiday season.

Customer satisfaction research: Your handbook for success

Simplify customer satisfaction research with expert tips, proven methods, and tools to enhance CX, loyalty, and retention.

Customer feedback reports: Key components & examples

Discover everything you need to create effective customer feedback reports that drive results. Examples and practical tips included.

Customer feedback systems for CX success: A complete guide

Uncover the benefits, types, and must-have features of customer feedback systems to help drive loyalty and empower employees.

Master customer feedback emails: Tips & templates

Learn how to craft customer feedback emails that generate responses. Get best practices and free templates to improve feedback loops today.

6 ways to be grateful for your customer feedback 

Show your customers how thankful you are for their feedback, here's how.

How to calculate patient satisfaction score: Step-by-step guide

Learn how to calculate patient satisfaction scores, interpret results, and take action to improve healthcare quality with this comprehensive guide.

How to respond to Google reviews for better outcomes

Discover how to reply to Google reviews and use feedback to grow. Gain trust, resolve issues, and improve your business with smart review management.

Voice of the customer (VoC) template, benefits, and tips

Use this free VoC template to analyze customer feedback and turn it into actionable insights to improve your customer experience. Download now.

Complete guide to customer satisfaction surveys + template

Learn how to create, distribute, and analyze customer satisfaction surveys to boost loyalty. Example questions and free templates included.

How to increase survey response rates: 20+ proven tips

Struggling with low survey response rates? Learn 20 actionable strategies to craft engaging surveys, optimize distribution, and get valuable customer feedback.

3 free customer satisfaction survey templates

Struggling to build a customer satisfaction survey? Whether you’re measuring NPS or want customer service feedback, our templates can help.

CSAT explained: What is a customer satisfaction score?

Unleash the power of CSAT! Learn how to measure customer satisfaction, improve CSAT scores, and boost customer loyalty with actionable strategies.

Why respond to customer feedback? | How-to & benefits

Want to improve satisfaction and drive business growth? Discover benefits and best practices for managing and responding to customer feedback.

Top 10 Tips for Dealing with Negative Customer Feedback

Feedback can be a double-edged sword. In this blog post, we'll explore ten effective strategies for dealing with negative customer feedback, helping you to transform criticism into constructive action. Let’s dive in!

The Role of AI in Analyzing and Acting Customer Feedback

Let's take a look at the limitations of traditional feedback analysis, the benefits of utilizing AI, and how it revolutionizes the way you can not only analyze but also act upon customer feedback at unprecedented speed and scale.

Measuring and improving patient satisfaction in dental practices

In the world of healthcare, patient satisfaction is a critical metric. It's not just about providing treatment; it's about providing an experience that leaves patients feeling cared for, respected, and valued.

From complaints to compliments: Turning negative feedback into positive change

In the realm of customer experience, negative feedback can often feel like a bitter pill to swallow. However, adeptly handling complaints can transform them into opportunities for growth and improvement.

A 4 step approach to capture and use the voice of the patient

In the realm of healthcare, understanding the needs, perceptions, and satisfaction of patients is crucial for providing not only quality care, but an experience that sets your clinic apart.

7 updates to make to your online business presence to prepare for the holiday season

Here are seven updates you can make online ahead of the holidays to help make the season easier on your frontline.

5 ways to be a better frontline manager

As frontline managers, the success of your team and the satisfaction of your customers lie in your hands – your role is pivotal in empowering your frontline staff to deliver consistently exceptional service to your customers. No pressure! But fear not...

How to kick start the year with genuine frontline motivation

As we step into a new year, the key to unlocking unparalleled customer experience success lies in cultivating genuine frontline motivation within your teams.

How to equip and empower frontline teams during the holiday season

The holiday season is not only a time of joy, celebration and dressing your pets up in Santa outfits, but also a period that brings unique challenges, especially for businesses with frontline teams.

8 Things Your Frontline Employees Want

Understanding and addressing the needs of frontline employees are foundational steps in creating a workplace culture where both employees and customers flourish.

The Best Customer Service Quotes to Motivate Your Team

Ah, the enchanting realm of customer service – a place where every interaction is an opportunity to create magic and forge lasting connections. But let's be real, even the most passionate customer service wizards can find themselves facing the occasional challenge

Meet Frontline Employees Where They Are: On Mobile

Back in the day, when mobile phones weren’t a thing (wrack that brain), software and technology to improve work was generally reserved for employees who worked at a desk. The clunky old box that was the computer would send and receive emails, streamline workflows and make the work of many employees far more efficient. Then came the mobile.

Positive Psychology: How Frontline Recognition Leads to Better CX

Frontline recognition puts fuel in your business’s ignition. Service brands are powered by people, and if those customer-facing people feel underappreciated and undervalued for their work, then the customer experience that they deliver will suffer.

8 ways to get your frontline teams delivering more awesome experiences

Customer experience is everything. And for that you depend on your frontline teams. But how do you actually go about motivating and empowering the very people delivering those experiences?

3 Ways to Retain an Awesome Frontline Team

In a landscape where frontline employees generally feel overworked, underpaid, and underappreciated, how do you attract and most importantly keep a highly engaged team who can consistently deliver on your service promise? Start with the following three steps.

Fresh Ideas to Coach & Recognize Your Frontline Teams

To kick off 2023, we surveyed our customers across various service industries, as well as customer experience experts in our community to report on their biggest customer experience learnings of the previous year and their plans for the year ahead.

Let’s Talk About Frontline Appreciation

It’s 2023! And what better way to kick off the New Year than with a big dose of frontline appreciation. It’s something that should be at the very top of every service brand’s New Years resolutions.

Coaching for Small Improvements - A Guide

The ultimate goal of customer satisfaction is large-scale: it can't be achieved in one go. To get there, your frontline teams must be coached on small, daily habits that are consistently applied.

Tech Adoption: How to Manage a Rollout with Customer Facing Teams

Introducing awesome new technology to a service brand without a successful rollout plan is like gifting a brand new Ferrari to a friend who doesn’t know how to drive. Like a flashy car and a clueless driver, technology in the workplace is only as good as the employee’s ability to understand and use it.

The Customer Experience Masterclasses are Here!

Have you heard? The Frontline Magic Customer Experience Masterclass has officially launched! This series of free (woo!) masterclasses are designed to equip service businesses with the skills, knowledge and techniques they need to build a world-class team that delivers phenomenal customer experiences, every time.

Leading with Legacy, a Presentation by Mel Tempest

While our time in this world is limited, our legacy stays forever. Ever think about what you want to be remembered for? Or how are you going to leave your mark in the world?

Connecting Culture & Strategy with Yvette Mihelic

How do you make customer experience a genuine passion for each individual employee? In the public transport sector, Yvette Mihelic, Director of Customer Experience for John Holland, has ignited a passion in every worker - from the customer service teams, to the mechanics, to the cleaners - using a harmonious balance of strategy and culture.
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Resource library

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Design
Product
Software Engineering
Customer Success
Office setting
Design
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UX review presentations

How do you create compelling presentations that wow your colleagues and impress your managers?
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Product
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Migrating to Linear 101

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.
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Building your API Stack

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
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Mountains
Product
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PM mental models

Mental models are simple expressions of complex processes or relationships.
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Meeting
Design
8 min read

What is Wireframing?

Introduction to Wireframing and its Principles. Learn from the best in the industry.
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Meeting

Our top 10 Javascript frameworks to use

JavaScript frameworks make development easy with extensive features and functionalities.
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We like to see results, too.

Learn how AskNicely has helped these companies transform the customer experience.
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"With AskNicely, we've transformed detractors into promoters, increased organizational visibility, and significantly boosted customer satisfaction. Our customer relationships have never been stronger."

"By and large we have seen the scores get better because we've been able to use the feedback to do focus trainings."

We like to see results, too.

Learn how AskNicely has helped these companies transform the customer experience.
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Ready for a change?

Using a customer experience management platform like AskNicely can help your business see an increase in NPS, positive reviews, and customer retention

Customer experience management is the process of collecting feedback, sharing it with your team, identifying areas for improvement, and implementing changes to create a five-star customer experience.

If you want results like this for your business, explore the resources hub more or book a demo today.